In today's B2B landscape, brand and demand often compete for resources and prioritization, leading to disjointed marketing efforts and suboptimal results. But it doesn't have to be this way.

Introducing the Brand-to-Demand Experience (BDX) model and playbook — the first-ever pathway to unifying brand and demand for sustainable growth. The BDX Playbook, developed by WARC, Stein IAS and LinkedIn, provides a comprehensive, actionable approach to aligning your brand and demand marketing for best in-market effect. Through BDX, you can:

• Create seamless, engaging experiences across the customer journey, from brand to demand
• Optimize your marketing investment for maximum impact
• Drive stronger brand equity and demand strength simultaneously
• Achieve significant improvements in marketing ROI and revenue growth

What's Inside the BDX Playbook:

• The case for a unified approach: See extensive evidence and case examples for why integrating brand and demand is critical for B2B success
• BDX model exploration: Discover the model that is enabling harmonized brand and demand
• BDX implementation: Get practical guidance on aligning your organization, optimizing budgets, developing cohesive creative, orchestrating media and measuring performance