Break Free from the
Brand vs. Demand Squeeze

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In today's B2B landscape, brand and demand often compete for resources and prioritization, leading to disjointed marketing efforts and suboptimal results. But it doesn't have to be this way.

Introducing the Brand-to-Demand Experience (BDX) model and playbook — the first-ever pathway to unifying brand and demand for sustainable growth. The BDX Playbook, developed by WARC, Stein IAS and LinkedIn, provides a comprehensive, actionable approach to aligning your brand and demand marketing for best in-market effect. Through BDX, you can:

  • Create seamless, engaging experiences across the customer journey, from brand to demand
  • Optimize your marketing investment for maximum impact
  • Drive stronger brand equity and demand strength simultaneously
  • Achieve significant improvements in marketing ROI and revenue growth

What's Inside the BDX Playbook:

  • The case for a unified approach: See extensive evidence and case examples for why integrating brand and demand is critical for B2B success
  • BDX model exploration: Discover the model that is enabling harmonized brand and demand
  • BDX implementation: Get practical guidance on aligning your organization, optimizing budgets, developing cohesive creative, orchestrating media and measuring performance

Download the BDX Playbook Now